I’m Francesco, a Visual and Experience Design leader with 10+ years of expertise including 5 years working as designer and art director before transitioning to human-centered design.
Enjoy a selection of my works, and feel free to reach out for password-protected pages!

My passion for design began with graffiti art, where I learned to play with letters, shapes, and colors. Since then, design has been an avenue for extraordinary adventures, inspiring me to explore diverse cultures and create lifelong connections.

In 2019, I joined D-Ford – Ford Motor Company's human-centered design lab – where I served as Senior Communication Designer, leading mobility-centric projects and crafting a wide range of designs for new concepts, including digital prototypes, branding, and video storytelling. 

More recently at frog DesignI served as Principal Experience Designer, envisioning end-to-end digital products and integrating visual, interaction, and service design for diverse clients, including mobility players and financial institutions.

Prior to these experiences, I designed and art directed Nautilus magazine, using illustration and bold designs to make scientific writing accessible to a broader audience.

What's next? I am constantly seeking new challenges and opportunities to push my creative boundaries, blending visual design, interaction, and strategy, to tackle complex challenges.